The marketing plan is a necessity in today’s ever competitive global markets, often it means the difference between failure and success. It will analyse in detail key aspects of the company’s;

1. Products/services
2. Target market
3. Competition
4. Current activities
5. Recommended marketing

Each of the above is analysed in great detail using various management tools such as SWOT analysis, Porters 5 forces, The 4 P’s, etc.
The marketing plan will be written using the internationally accepted layout.
The marketing plan needs be kept as short and simply as possible and should be no more than 50 pages.