While still in University I made a study on the Eurobrand - In short it looked at the advantages and disadvantages to European member states of using the Eurobrand label. There is a perception for certian countries to have greater skills than others for production such as Germany - who has a very good reputation for engineering, hard work and the production of quality automobiles - with this in mind and given the choice would you prefer a car manufactured in Germany or Romania, the obvious answer here would be Germany. However if you did not realise where the car was made and knew only that it was made in the EU, would this matter ?

For countries with little known production or manufacturing competencies in Europe the ability to use an origin brand such as made in the EU would be an obvious advantage.

For further information Click Here To Download a copy of my dissertation, feel free to send me any comments etc - the material was written in 2004 so a little information may be dated. Enjoy.

Finally, let me welcome you once again. We intend to use this blog to keep you the customer up to date on our operations and to answet any questions you may have.

Cheers

Jerry